• By Admin
• 30th Aug, 2022

How Augmented Reality has helped in boosting business.

AR and VR bridge the boundaries between the digital and physical realms. We have a new way to connect with customers, colleagues and the world around us. AR / VR sister technologies are sometimes referred to as having tremendous business potential that is just in the initial stages of unlocking.

Although virtual reality is still in its infancy, it's been around for some time now. Ronald T. Azuma's Survey of Augmented Reality dating back to 1997 goes into great detail on AR's potential applications. The author described at least six possible use classes: medical simulation, maintenance and repair, annotation, robot route planning, entertainment, and navigation and targeting of military aircraft.

Twenty-something years on and tech moguls are all in a sprint to deliver the best AR experience possible. And while it's a long way to go before AR and VR hit their full potential, existing technologies offer companies plenty of opportunities to take advantage.

Benefits of Augmented Reality

Though not at its full bloom, augmented reality has a lot to offer. Due to its features, AR is considered to be more appealing to the market than virtual reality

According to Digi-Capital’s recent report, AR applications can reach a 3,5 billion installed base and up till $85-90 billion within 5 years. Meanwhile, VR’s numbers are 50-60 million installed base and $10-15 billion.

Although the virtual reality is still in its infancy, it's been around for some time now. Ronald T. Azuma's Survey of Augmented Reality dating back to 1997 goes into great detail on AR's potential applications. The author described at least six possible use classes: medical simulation, maintenance and repair, annotation, robot route planning, entertainment, and navigation and targeting of military aircraft.

Twenty-something years on and tech moguls are all in a sprint to deliver the best AR experience possible. And while it's a long way to go before AR and VR hit their full potential, existing technologies offer companies plenty of opportunities to take advantage.

Augmented Reality Uses

Slowly but surely, augmented reality is changing the shape of commerce. Tractica made a prognosis that by 2019 an installed base of actively used augmented reality apps will grow to more than 2.2 billion apps.

Augmented reality can be applied to various industries. One of the most interesting cases come from the following:

Retail

Augmented Reality has countless chances in retail. Essentially you have to decide whether it's going to be an in-store or out - of-store experience. The first means customers inside the walls of the store can communicate with AR. That may be virtual fitting rooms to help consumers decide on a product's size or color. Out - of-store experience means that consumers should not leave their homes for an event. Like the Converse The Sampler app, which allows clients to digitally select a favorite model on a pair of sneakers. EBay Inc. revealed recently that it is working on the AR kit to make shopping more enjoyable and effective

Real Estate

Since the Internet is a number one location where buyers and tenants are searching for new homes, AR has a lot for real estate to deliver. It will help clients view homes differently, sort the ones they like and don't like and save both clients and realtors some time. It is also a perfect resource for construction workers. We bring the designs and pictures to life for consumers to see how their prospective new home could look like.

Interior Design

AR driven tools for interior design are here to help make the right decision about the size and style of a new piece of furniture. A Swedish retail giant IKEA and its IKEA Place AR app provide one of the most common examples. It allows purchasing decisions simpler by allowing your room to "try on" their pieces, take pictures and videos of the product. It is so precise that the shape of the furniture can also be seen.

Tourism and Maps

AR has a lot in store for tourism too. Museums that require more in-depth details about the exhibits, or even overlay your phone over a skeleton to see how it looked like a creature. China is one of the countries that has taken opportunities for AR to create entertaining shows and attract visitors. Street signs, road maps helping to navigate and discover towns, visiting hotel rooms – the sky's the limit here.

Training and Education

Bringing AR technology into a classroom can make education more engaging, interactive and make even the most boring subject a bit fun. By downloading and accessing apps on their phones students can get more detailed information or step-by-step instructions and most importantly a better understanding of the subject.

Healthcare

Healthcare is one of the industries which can benefit from augmented reality. Helping patients better define and explain their symptoms with software such as EyeDecide that can, for example, display an effect of cataract on the human eye, and thereby help a patient recognize the symptoms. Or being helpful to nurses in locating veins faster, assisting surgeons finally during operations – they all seem like perfect ways to take advantage of increased reality.

These are only the examples of few sectors that augmented reality can and is revolutionizing from. Increased market reality provides galore possibilities and as it matures the user experience can only be improved as well as spheres which can make use of it. The only question is whether you want to be the trend leader or simply the trend follower. If you are looking to expand your business in AR field and wanted to know the advice of our AR experts or developers then please call us at +91 7203 971961 or mail to hello@bktechnolabs.com